by Steve Gillson | Jul 25, 2026 | Artifical Intelligence, Business Growth, Digital Marketing, SEO
What GEO and AEO mean for coaches in 2026 Most coaches are still optimising for Google’s blue links. That is a problem, because your potential clients are already typing their questions into ChatGPT, Perplexity, and Google’s AI Overviews. Those tools pull...
by Steve Gillson | Jul 20, 2026 | Business Growth, Digital Marketing, Ethical Marketing, Market Research, Marketing, Mindset
Why marketing for coaches is so hard and what to do about it Most marketing advice was built for product businesses. Businesses with teams, budgets, and something on a shelf that isn’t them. When you’re a coach, you are the product. That changes...
by Steve Gillson | Nov 12, 2025 | Business Growth, Digital Marketing, Uncategorized
I know exactly how you feel right now. You’re excited to have finally found the kind of fulfilling work that makes a real difference to people’s lives. You have this incredible passion for helping people, the only catch is that you just need some people to help. When...
by Steve Gillson | Jun 27, 2025 | Business Growth, Digital Marketing, Marketing, Mindset
Knowing how to attract coaching clients online is one of the biggest challenges new coaches face. Not because there’s a lack of need (personally, I think coaching is so under-valued and misunderstood). but because the online space is crowded and saturated with (often...
by Steve Gillson | Nov 13, 2024 | Business Growth, Digital Marketing, Mindset
A Step-by-Step Guide to Beating Self-Branded Marketing Mindset Anxiety Introduction Creating a successful marketing plan can be hard but executing it can be even harder. What should you do when your anxiety prevents you from taking action? I’m going to share...
